The candid
answer to the above question is “with great difficulty and varying degrees of effectiveness.
When I arrived in the Mayor’s office in January 2011, I quickly identified 18
different sources that our citizens are likely to use to obtain information of
interest to them. Since then, a few new ones have come about. The traditional
strategies of government have been mainstream media. This year, I started this
blog in an attempt to provide more background information of important issues
in Lakewood.
Of equal
importance and challenge, is how the Lakewood community tells its story to
those who do not know us. This is every bit a challenge because there are many
communities within Lakewood and each has their own story.
Fortunately,
social media and search engine technology can be our ally in this important
effort. because we are "many communities- one home", The big idea that we need to embrace
is the use
of the Hash tag of #1LKWD
What Is a Hashtag?The hashtag was invented as a label for groups and topics using internet chat technology. By adding the '#' sign before a string of text, users made that string easy to find in a search. But the hash tag went mainstream thanks to Twitter.
Lakewood, all of Lakewood’s communities, can enhance being found and viewed by placing the #1LKWD hash tag in their online material: web sites, pictures, YouTube videos, blogs, face book sites, twitter, etc.
Check out this technology. Google #1LKWD. You will see those places using this tag.
We cannot own or license a hash tag. We can,
however, dominate one.
I especially like the idea that who better to
tell a particular community’s story that the community itself. My hope is that
anyone in the world inquiring about our city and a community within our city (biking,
housing, culture, etc.) will get to know us.Please start using #1LKWD in your community’s social media.
#1LKWD
www.onelakewood.com
